In January 2010,   one of the Netherlands well known pig traders, REULING Intervar, launched a new extranet website. The new extranet delivers a more intuitive overview of the relationship and transactions between the farmers and Reuling, through elaborate graphical reporting on logistical and slaughterhouse details.

 Company Profile

Name: REULING INTERVAR B.V. Location: Wehl, The Netherlands Industry: Live stock Pig trading Website: www.reuling.nl

“One of the things I want to do as a live stock trader is to make sure that our business information is put available online for my business partners. I’m convinced that this gives us a great advantage in these competitive times. There was an increasing need for our partners to find business information about their transactions on our website. Now that we have gone live with this e-business project, I expect that this increased online visibility will boost our business.” – Paul Reuling, CEO.

ADIFO Solution

Adifo’s ERP and CRM software for live stock management allows customers and suppliers to access the information and services they need via the internet. Through our Java web interface, business partners get extensive functional and reporting capabilities, directly integrated with the core processes of the Live Stock Trader. The role-based security model allows to define what a web user can do at which level. As an extra customer service, data is downloadable in PDF, Word or Excel for offline analyses.

Why Adifo?

• Proven system for live stock management– with a future
• Ability to model the complex live stock related business processes in the system
• Ability to deliver customer information services within the live stock sector
• Benefit from Adifo’s ongoing experience in the animal production and trading management

Benefits

• Business advantage to be transparent on the internet
• Improved business partner management
• Better management information availability and transparency in the live stock trading and slaughtering
• Enhanced user access and access control for internet users
• Strong marketing tool

In 2004, Reuling launched its Extranet website, enabling customers to logon and download the latest slaughterhouse and logistical results. Recently, Reuling’s extranet has been enhanced with Adifo’s CRM system ARMA, enabling the farmer not only to see the slaughter results in elaborate graphical reports, but also enabling him to get more insight in planning, thus communicating more directly with Reuling’s organization.

The benefits for Reuling’s farmers are obvious:

• A constant stream of the latest information involving the transactions as a customer
• Better insight in breeding, planning and trading results
• The logistical process becomes more transparent
• Availability of information and services beyond the daily office hours
• Export of data to Microsoft Excel for analysis purposes.

 And these are added values no other livestock trader can offer today!

Paul Reuling: “There was more to this project than a simple installation of an interactive website, since our business, the live stock trading, is prompt business where the availability of information is an absolute must. Adifo knows the livestock industry and has enabled Reuling to build their business model in an advanced technical solution that is intuitive and easy to use for the end user. The farmer has all the information at hand before the representative visits him. This allows more time to spend with the customer and talk about future business”.

There’s also a gain for Reuling’s organization. There’s less phone calls of customers asking for results, making it possible for the employees to focus on customer service and sales. It allows spending more time during visits on all matters at hand, and not only on discussing the latest results.

 “More and more Adifo customers are looking at offering extra customer services through the Internet. Our web applications exceed normal ones since they are tightly integrated with the day to day business operations of our ERP and CRM systems. Defining a clear design goal is the challenge, the application must be as intuitive as possible, since the farmer simply has no time to learn how to use a CRM system,” says Reinhart De Lille,  R&D manager at Adifo.